We live in a world where 80% or more of the value of a business lies in intangible assets – the stuff we can’t touch or see but know is important – the beating heart of your business.
It is not overstating things to say that the long-term success of your business very likely depends on the strength of your IP position and how well you preserve it.
strategy: a plan of action designed to achieve a long-term or overall aim
Most small, ambitious businesses recognise the importance of planning.
But how many have a plan of action – a strategy – that allows them to take a proactive approach to managing their intellectual property – pointing them in the right direction to support their long-term or overall aim? Do you?
Innovation & IP
If you are innovating, then you are creating intellectual property (IP).
You can think of “intellectual property” (or “IP”) as the fruits of your labour; the outputs from your innovation work: software code, inventions, product designs, processes, brands, graphics, etc.
These are the things that make your business unique. Your business DNA.
Your IP is valuable. It needs to be nurtured and protected.
IP Strategy
An ‘IP strategy’ provides a framework that will help you proactively manage the intellectual property risks and opportunities that arise as your business innovates and grows.
An effective strategy will address intellectual property in the context of the business, looking not only at IP protection but also at IP ownership and IP risk.
However, the strategy does not have to be complicated or jargon filled.
The strategy should be something that you and your investors (and potential investors) can relate to, incorporating simple processes that can be effectively and efficiently implemented in the day-to-day operations of your business.
Start Now!
In business, like life, there will always be uncertainty.
You often have to take a leap of faith!
But it helps if you have a plan to tell you which way to jump … it can be the difference between landing on your feet or falling flat on your face.
It is never too early to implement an IP strategy.
Start small if needs be.
But start now.
Put IP at the heart of your business.
Contact me if you want to chat
